another definition in the dictionary:
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.
see also:
Sender
the originator of the message in the communication process, also called the Source. See Communicatio ...
another definition in the dictionary:
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
FOB-abbrev. Free-on-Board.
Corporate_Brand
associating the name of a corporation with the individual brand name in product marketing, usually t ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
Common_Market
a group of geographically associated countries limiting trade barriers among member nations and appl ...
another definition in the dictionary:
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
