another definition in the dictionary:
FARB-abbrev. Federation of Australian Radio Broadcasters.
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Demand
a measure of those in a market who wish to buy a product and can afford to do so.
see also:
Product_Depth_(
see Product Line Length. ...
another definition in the dictionary:
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Market_Atomisat
see Complete Segmentation, Custom Marketing. ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Cumulative_Quan
a price reduction offered to a purchaser in which the amount of the discount increases over time wit ...
another definition in the dictionary:
Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Primary_Adverti
advertising intended to create demand for a class or category of product rather than for a brand. Se ...
another definition in the dictionary:
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
