another definition in the dictionary:
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Demand_Backward
a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
see also:
Product_Based_C
see Product Form Competitors. ...
another definition in the dictionary:
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Sales_Branch
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this loc ...
another definition in the dictionary:
Arbitrary_Metho-see All-We-Can-Afford Method.
Penetration_Pri-see Market Penetration Pricing.
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Invol ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Question_Method
handling a buyer's by making the prospect answer his or her own objection. If, for example, the buye ...
another definition in the dictionary:
Functional_Midd-see Functional Wholesalers.
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
Common_Market
a group of geographically associated countries limiting trade barriers among member nations and appl ...
another definition in the dictionary:
Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
