another definition in the dictionary:
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Demand_Curve
a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
see also:
Average_Fixed_C
a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the ...
another definition in the dictionary:
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Brand_Acceptanc-see Brand Loyalty.
Recall_Tests
a means of evaluating the effectiveness of a company's recent advertising by asking respondents to b ...
another definition in the dictionary:
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Closed_Promotio
a sales promotion which is available only to a specific, high-potential target, for example, a bank ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Reactive_Market
evaluation and control systems in which management finds that marketing performance is not satisfact ...
another definition in the dictionary:
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Physical_Distri
the management and control of the activities involved in the storage, handling and movement of goods ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
