another definition in the dictionary:
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
Date_Stamping-See Open Dating.
Demand_Elastici
see Elasticity of Demand.
see also:
Contingent_Meth
see 'What if...' Method (of handling sales objections.) ...
another definition in the dictionary:
Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Purchase_Labora
See Accelerated Test Marketing. ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
Line_Retrenchme
see Product Line Retrenchment. ...
another definition in the dictionary:
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Premium_Pricing-see High-Price Strategy.
Marketing_Datab
data brought into an organisation through marketing research projects or a marketing information sys ...
another definition in the dictionary:
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
