another definition in the dictionary:
Generics-see Generic Brand.
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Demand_Inelasti
see Inelasticity of Demand.
see also:
Aftermarket
the market for parts and supplies for machines, equipment, etc after they have been purchased. ...
another definition in the dictionary:
Minor_Decisions-see Minor Points Close.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Multibrand_Stra
the use of more than one brand within a product category in order to counteract brand switching and ...
another definition in the dictionary:
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of ...
another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...
another definition in the dictionary:
ROAM-abbrev. Return on Assets Managed.
Bottom_Line-a colloquial term meaning 'profits'.
