another definition in the dictionary:
Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.
Adoption-the choice of one product over another.
Demand_Pull_App
developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
see also:
Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality character ...
another definition in the dictionary:
Adopter_Categor-the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product, adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards. See Diffusion of Innovation.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Flanking_Strate-see Flanking Attack, Flanking Defence.
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Depth_Selling
see Problem-Solving Approach. ...
another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
Product_Warrant
see Warranty, Express Warranty, Implied Warranty. ...
another definition in the dictionary:
Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
