another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Demarketing
marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
see also:
Just_In_Time_Pu
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in t ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Individual_Prod-see Product Item.
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.
Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...
another definition in the dictionary:
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Image_Pricing-see Psychological Pricing, Prestige Pricing.
FIS-abbrev. Free-in-Store.
