another definition in the dictionary:
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
MRSA-abbrev. Market Research Society of Australia.
Democratic_Lead
a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
see also:
Desk_Research
see Secondary Research. ...
another definition in the dictionary:
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Informal_Market
the part of a marketing organisation made up of the many working relationships that develop over tim ...
another definition in the dictionary:
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.
DIY_Goods
goods produced for the 'do-it-yourself' market. ...
another definition in the dictionary:
Price_Brand-see Fighting Brand.
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
another definition in the dictionary:
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Brand_Repositio
changing the appeal of a brand in order for it to attract new market segments, brand repositioning m ...
another definition in the dictionary:
Critical_Path_A-a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
