another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
see also:
Breakthrough_Op
opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies t ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Market_Index
a combination of market factors used to predict the likely level of sales. ...
another definition in the dictionary:
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Me_Too_Products-risk-avoiding products which are not significantly different from those of competitors. See Breakthrough Opportunities.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...
another definition in the dictionary:
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...
another definition in the dictionary:
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Decision_Making-choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
