another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Demographic_Seg
the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
see also:
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Pyramid_Selling
a selling system, now illegal in Australia, in which members of a sales organisation derive their ea ...
another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products. ...
another definition in the dictionary:
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
Portfolio_Analy
the systematic evaluation or assessment of a company's businesses or products, two variables frequen ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Leads-see Sales Leads.
ABS
abbrev. Australian Bureau of Statistics. ...
another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
