another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Demography
the study of the range of physical, social and economic characteristics that exist within a population.
see also:
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...
another definition in the dictionary:
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
Belongingness_a
the desire for love and affection from others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...
another definition in the dictionary:
Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Demand
a measure of those in a market who wish to buy a product and can afford to do so. ...
another definition in the dictionary:
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
