Marketing Dictionary

another definition in the dictionary:

APN-abbrev. Australian Product Number.

Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.

Department_Stor

a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.



see also:

Shelf_Facings
the number of units of a product that are visible at the front of a retail store shelf, generally, h ...

another definition in the dictionary:

Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.

FIS_Pricing-see Free-in-Store Pricing.

Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...

another definition in the dictionary:

Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.

Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.

Outdoor_Adverti
advertising by means of posters and signs, stationary or mobile. ...

another definition in the dictionary:

Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.

Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.

Product_Petrifi
a term used to describe the small but persistent demand by loyal customers for a declining product. ...

another definition in the dictionary:

Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.

Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.

Backward_Market
see Reverse Marketing Channel. ...

another definition in the dictionary:

Entry_Barrier-see Market Entry Barrier.

Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.


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