another definition in the dictionary:
Consideration_S-see Evoked Set.
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
Dependent_Varia
the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
see also:
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
another definition in the dictionary:
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.
Countermarketin
marketing activity intended to abolish interest in, and demand for, a product. ...
another definition in the dictionary:
Drummers-a nineteenth century term of American origin for a travelling salesperson.
Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
Evoked_Set
brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the C ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Advertising_Obj
specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind). ...
another definition in the dictionary:
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
