another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Deployment
the configuration or arrangement of a sales force into territories on some logical basis.
see also:
Closing_Signals
see Buying Signals. ...
another definition in the dictionary:
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.
Order_Taker
a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Get ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
Experimental_Re-a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.
Market_Entry_Ba
any circumstance or feature of a market which inhibits or deters a firm from entering it, the greate ...
another definition in the dictionary:
Buyer_Dissonanc-see Cognitive Dissonance.
Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.
Product_Liabili
the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately ...
another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...
another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Routine_Rebuy-see Straight Rebuy.
