another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Laboratory_Test-see Accelerated Test Marketing.
Depth_Selling
see Problem-Solving Approach.
see also:
Polyopoly
a market situation in which there are no large sellers but many small ones. ...
another definition in the dictionary:
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Marketing_Resea
the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to ...
another definition in the dictionary:
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Channel_Leaders-see Channel Captain.
Divest_Strategy
a planned decision to get out of a particular business or product line, to sell off. ...
another definition in the dictionary:
Geocentrism-the view that the whole world is one single market.
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department st ...
another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
