Marketing Dictionary

another definition in the dictionary:

Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.

Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.

Deregulation

the complete or partial removal of government control and restrictions relating to a specific business activity or industry.



see also:

CPT
abbrev. Cost-Per-Thousand. ...

another definition in the dictionary:

Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.

Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.

Flyer
a promotional leaflet or mailing piece. ...

another definition in the dictionary:

Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.

Individual_Prod-see Product Item.

Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...

another definition in the dictionary:

Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.

Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.

Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...

another definition in the dictionary:

Arbitrary_Metho-see All-We-Can-Afford Method.

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Advertising_Pla
the basic issues or selling points that a company wishes to have included in an advertising campaign ...

another definition in the dictionary:

Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.

Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.


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