another definition in the dictionary:
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Derived_Demand_
demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
see also:
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...
another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to dev ...
another definition in the dictionary:
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Services_Sellin-the selling of intangible products.
Price_Gouging
a monopolistic pricing technique in which the seller takes advantage of the lack of competition by c ...
another definition in the dictionary:
Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Bar_Code_Scanne-see Scanner Systems.
