Marketing Dictionary

another definition in the dictionary:

Installations-a classification of industrial goods which includes land, buildings and major equipment.

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Descriptive_Lab

a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.



see also:

Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...

another definition in the dictionary:

Price_Sensitivi-see Price Elasticity.

Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...

another definition in the dictionary:

Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.

Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.

Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...

another definition in the dictionary:

Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.

Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.

AFMA
abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand. ...

another definition in the dictionary:

Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.

Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.

Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...

another definition in the dictionary:

Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.

Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.


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