another definition in the dictionary:
Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Desk_Jobber
see Drop Shipper.
see also:
Economies_of_Sc
reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or ...
another definition in the dictionary:
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Contract_Law
the body of law relating to contracts. ...
another definition in the dictionary:
Decision_Making-choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Source
see Sender. ...
another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Cents_Off_Deal-see Price Packs.
Price_Incentive
a common form of sales promotion in which price reductions are offered to consumers to encourage the ...
another definition in the dictionary:
Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.
ASC-abbrev. Advertising Standards Council.
Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...
another definition in the dictionary:
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
