another definition in the dictionary:
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
see also:
Guarantee
a written assurance by the manufacturer that a product will be replaced or repaired to the customer' ...
another definition in the dictionary:
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Channel_Mix
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, In ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Agricultural_Su
a product that is manufactured from farm produce but which is a substitute for a more traditional fa ...
another definition in the dictionary:
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...
another definition in the dictionary:
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
