another definition in the dictionary:
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
see also:
Choice_Set
the final set of brands from which a consumer makes a purchase choice after some brands in the aware ...
another definition in the dictionary:
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Scaled_Response
questions requiring respondents to a survey to rate a company, product, service, etc. on a scale pro ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Balance_of_Trad-a given period.
Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...
another definition in the dictionary:
Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a r ...
another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
