another definition in the dictionary:
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
see also:
Demand_Curve
a line drawn on a graph to represent the number of units of a product which will be purchased at any ...
another definition in the dictionary:
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Contract_Manufa
the production and marketing by agreement of a company's product by an overseas firm. ...
another definition in the dictionary:
Learning-fixed behavioural changes resulting from an individual's experiences.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Disaggregated_M
a market in which separate products must be made for each customer because each has different needs, ...
another definition in the dictionary:
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
another definition in the dictionary:
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
