another definition in the dictionary:
Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
see also:
Enterprise_Comp
firms of similar type vying for a consumer's business. See Competitors. ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Rational_Buying
reasons for buying that are based on logic or judgement rather than on emotion. ...
another definition in the dictionary:
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.
FABS
acronym for Features and Benefits Selling. ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
another definition in the dictionary:
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
