another definition in the dictionary:
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.
Differential_Pr
a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
see also:
RDC
abbrev. Regional Distribution Centre. ...
another definition in the dictionary:
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
ROAM-abbrev. Return on Assets Managed.
SRO_Technique
see Standing Room Only. ...
another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Purchase_Allowa
see Off-Invoice Allowance. ...
another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Consideration_S-see Evoked Set.
Brand_Promiscui
consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty. ...
another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
Advertising_Pla
the steps or stages taken in planning an advertising campaign, the steps include identifying the tar ...
another definition in the dictionary:
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Regional_Brands-manufacturers' brands sold only in certain regions.
