another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Attributes-see Features.
Differentiated_
the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
see also:
Arbitrary_Metho
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Heterogeneity-see Variability.
JIT-abbrev. Just-In-Time Inventory System.
Basing_Point_Pr
see Base-Point Pricing. ...
another definition in the dictionary:
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Majority_Fallac
the erroneous belief that the biggest segment of a market will be the most profitable one for a firm ...
another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Negotiated_Cont
a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and s ...
another definition in the dictionary:
BCG-abbrev. Boston Consulting Group.
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
