another definition in the dictionary:
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Diffusion_of_In
the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
see also:
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Convergent_Dive
Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Div ...
another definition in the dictionary:
Anticipatory_Pr-the practice of setting a somewhat higher price than would otherwise have been chosen in expectation of cost inflation, government price control, or similar environmental circumstance.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Free_in_Store_P
a pricing method in which the producer is responsible for all freight and delivery costs, the ordere ...
another definition in the dictionary:
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and go ...
another definition in the dictionary:
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
