another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition.
Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
see also:
Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Direct_to_Home_-see Direct-Response Selling.
Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...
another definition in the dictionary:
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market. ...
another definition in the dictionary:
Buying_Power-the resources, especially financial, that customers have at a given time.
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Adoption_Proces
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, wh ...
another definition in the dictionary:
Experience_Curv-see Learning Curve.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...
another definition in the dictionary:
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
