Marketing Dictionary

another definition in the dictionary:

Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.

CIF_Pricing-see Cost-Insurance-Freight Pricing.

Direct_Denial_M

handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.



see also:

General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...

another definition in the dictionary:

Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.

Pressure_Sellin-see High Pressure Selling.

Consumer_Sales_
excluding advertising, personal selling and publicity - intended to motivate potential purchasers of ...

another definition in the dictionary:

Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.

Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.

Consumer_Credit
finance made available by leading companies to consumers for purchases with arrangements having been ...

another definition in the dictionary:

Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.

Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.

Distribution_Co
costs associated with the holding of inventory and the shipment of goods to customers. ...

another definition in the dictionary:

Product_Develop-a growth strategy in which the firm develops new products for existing markets.

Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.

Safety_Stock
a level of stock over and above expected requirements held in inventory as a precaution against unus ...

another definition in the dictionary:

Purchase_Allowa-see Off-Invoice Allowance.

Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.


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