another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post.
see also:
Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...
another definition in the dictionary:
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Consumer_Attitu
see Attitudes. ...
another definition in the dictionary:
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Census-the collection of data from all possible sources in a population.
Dependent_Varia
the variables in a research experiment which are affected by manipulation of the explanatory or expe ...
another definition in the dictionary:
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion s ...
another definition in the dictionary:
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
