another definition in the dictionary:
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Direct_Selling
selling directly to end-users by means of a sales force. See Direct Marketing.
see also:
Standing_Room_O
a closing technique in which the salesperson tries to get a quick commitment to a purchase by tellin ...
another definition in the dictionary:
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
Single_Niching
a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple ...
another definition in the dictionary:
Assembly_Market-see Assemblers.
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Brand_Protectio
legislation forbidding other firms from using a company's registered brand names or brand marks with ...
another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...
another definition in the dictionary:
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
