another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Direct_to_Home_
see Direct-Response Selling.
see also:
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Gross_Sales-the total revenue from all sales to customers in a specified period.
Prospect-a potential customer. See Sales Leads, Suspect.
Special_Interes
groups of consumers with concerns about particular products or product categories, for example, spec ...
another definition in the dictionary:
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
another definition in the dictionary:
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...
another definition in the dictionary:
Distribution_Ma-see Physical Distribution Management.
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Major_Equipment
long-lived business assets that must be depreciated over time, capital items. ...
another definition in the dictionary:
Brand_Promiscui-consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
