another definition in the dictionary:
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Poster-an outdoor advertising medium, a billboard.
Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
see also:
Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...
another definition in the dictionary:
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Growth_Stage_of
the second stage (after the introductory stage) in the life cycle of a successful product, sales rev ...
another definition in the dictionary:
Product_Variant-see Product Item.
Authorisation-see Brand Authorisation.
Multiple_Packag
the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one conta ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...
another definition in the dictionary:
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
