another definition in the dictionary:
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Directories_
classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
see also:
Industrial_Buye
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in ...
another definition in the dictionary:
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Regional_Shoppi
a major retail shopping complex serving a distinct geographic area of a city or state, housing at le ...
another definition in the dictionary:
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...
another definition in the dictionary:
FARB-abbrev. Federation of Australian Radio Broadcasters.
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
AMA
abbrev. American Marketing Association ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase ch ...
another definition in the dictionary:
Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
