another definition in the dictionary:
Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.
Publicity-corporate or product promotion that is obtained free of charge.
Disaggregated_M
a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
see also:
Boston_Consulti
a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes e ...
another definition in the dictionary:
Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.
Customer_Servic-a wide variety of activities intended to ensure that customers receive the goods and services they require to satisfy their needs or wants in the most effective and efficient manner possible.
Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...
another definition in the dictionary:
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
Assorting
the practice of putting together a wide variety of produce in one location, as in a department store ...
another definition in the dictionary:
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot ...
another definition in the dictionary:
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Shelf_Life
the period of time in which a product can remain on display in a retail store before the expiration ...
another definition in the dictionary:
Opportunity_Ana-see Marketing Opportunity Analysis.
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
