another definition in the dictionary:
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previously.
see also:
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...
another definition in the dictionary:
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Exchange
the transfer of an object, idea, service, etc. from one person or organisation to another in return ...
another definition in the dictionary:
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Account_Objecti
the specific aims and sales goals to be achieved within a specified period by a salesperson for an a ...
another definition in the dictionary:
Introductory_Al-see Slotting Allowance.
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Canned_Approach
see Stimulus-Response Approach. ...
another definition in the dictionary:
Census-the collection of data from all possible sources in a population.
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
Brand_Name
the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark. ...
another definition in the dictionary:
Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
