another definition in the dictionary:
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Product_Form_Co-firms offering slightly different variants of the same basic product.
Discount_Store
see Discount House.
see also:
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better ...
another definition in the dictionary:
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Access_Barriers
factors such as tariffs and legal restrictions which reduce the size of a market by preventing poten ...
another definition in the dictionary:
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
Sale_Advertisin
advertising, common in retailing, which announces the sale of products at temporarily or permanently ...
another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.
Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...
another definition in the dictionary:
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Functional_Risk-see Performance Risk.
Non_Durable_Goo
see Consumer Non-Durables ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
