another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
see also:
Environmental_M
see Megamarketing. ...
another definition in the dictionary:
Postage_Stamp_P-see Uniform Delivered Pricing.
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
Sale_Advertisin
advertising, common in retailing, which announces the sale of products at temporarily or permanently ...
another definition in the dictionary:
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Area_of_Dominan
the geographic region covered by a particular television station, also referred to as the station's ...
another definition in the dictionary:
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Business_Guides
journals, periodicals, magazines etc. containing information about the size, product range, personne ...
another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Distribution_Ch
see Marketing Channels. ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
