another definition in the dictionary:
Consumer_Credit-finance made available by leading companies to consumers for purchases with arrangements having been made for the loan to be repaid with interest.
Free_Market-a market place which has minimum direct involvement of government in market decisions.
Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.
see also:
Secondary_Packa
a box or other protective wrapping in which the product in its primary package is kept until ready f ...
another definition in the dictionary:
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Price_Brand-see Fighting Brand.
Acceptable_Pric
an expectation in the minds of consumers regarding price levels for a product category, consumers ar ...
another definition in the dictionary:
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
CIF_Pricing
see Cost-Insurance-Freight Pricing. ...
another definition in the dictionary:
Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
