another definition in the dictionary:
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income.
see also:
Broadening_Conc
the extension of marketing as a business philosophy to encompass the marketing activities of non-pro ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
another definition in the dictionary:
Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Corporate_Missi
the answer to the question 'What business are we in?', the corporate mission statement, with a broad ...
another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Market_Index
a combination of market factors used to predict the likely level of sales. ...
another definition in the dictionary:
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Deceptive_Packa-packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.
