another definition in the dictionary:
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Dissonance
see Cognitive Dissonance.
see also:
Selective_Expos
the perception by an individual of certain, more relevant, facts or advertisements but not of others ...
another definition in the dictionary:
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.
Derived_Demand_
demand for raw materials in a producer market which is based on the demand for consumer products. Se ...
another definition in the dictionary:
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
No_Name_Brand
see Generic brand ...
another definition in the dictionary:
Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Sales_Resistanc
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sal ...
another definition in the dictionary:
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Representativen
the degree to which a sample of consumers in a marketing research study represents the characteristi ...
another definition in the dictionary:
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
