Marketing Dictionary

another definition in the dictionary:

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.

Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.

Distribution_Ch

see Marketing Channels.



see also:

Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...

another definition in the dictionary:

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.

APN
abbrev. Australian Product Number. ...

another definition in the dictionary:

Minor_Decisions-see Minor Points Close.

Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.

Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...

another definition in the dictionary:

Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.

Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.

National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...

another definition in the dictionary:

Problem_Childre-see Question Marks.

Mission_Stateme-see Corporate Mission Statement.

Full_Function_M
see Full-Service Wholesaler. ...

another definition in the dictionary:

Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.

Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.


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