another definition in the dictionary:
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
AIA-abbrev. Advertising Institute of Australia.
Distribution_Co
costs associated with the holding of inventory and the shipment of goods to customers.
see also:
Consumables
see Consumer Non-Durables. ...
another definition in the dictionary:
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
Bottom_Up_Appro
an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessa ...
another definition in the dictionary:
Build_Strategy-decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Product_Differe
a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two ...
another definition in the dictionary:
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Repositioning
arranging for a product or brand to occupy some other clear and distinctive position in the market a ...
another definition in the dictionary:
Publicity-corporate or product promotion that is obtained free of charge.
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Product_Based_M
a marketing structure of an organisation in which staff specialists have responsibility for various ...
another definition in the dictionary:
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
