another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Desk_Jobber-see Drop Shipper.
the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Multichotomous_
a closed-ended question in a marketing research questionnaire in which a respondent must choose one ...
another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Prestige_Builde
the highest-priced item in a product line. See Product Line, Traffic Builder. ...
another definition in the dictionary:
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Spot_Buy-in advertising, the buying of media time in a few selected markets only.
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Macromarketing
the study of marketing decision-making from a societal perspective. See Micromarketing. ...
another definition in the dictionary:
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Gross_Sales-the total revenue from all sales to customers in a specified period.
Empathy
the ability of an individual to project his or her own personality into a situation and understand i ...
another definition in the dictionary:
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.