another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
see also:
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
another definition in the dictionary:
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Birdyback
a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyba ...
another definition in the dictionary:
Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
another definition in the dictionary:
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
Publicity-corporate or product promotion that is obtained free of charge.
Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...
another definition in the dictionary:
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
