Marketing Dictionary

another definition in the dictionary:

Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.

Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.

Distribution_Ma

see Physical Distribution Management.



see also:

Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...

another definition in the dictionary:

Cultural_Divers-the range of different value systems existing in a multicultural society.

Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.

Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...

another definition in the dictionary:

Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.

Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.

Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...

another definition in the dictionary:

Average_Total_C-a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.

Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.

Functional_Modi
see Feature Modification. ...

another definition in the dictionary:

Diseconomies_of-see Economies of Scale.

Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.

Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...

another definition in the dictionary:

Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..

Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.


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