another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
Distribution_St
see Place Strategy.
see also:
Multimodal_Tran
some combination of rail, sea, road, air and pipeline services for the shipment of goods. ...
another definition in the dictionary:
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.
Product_Depth_(
see Product Line Length. ...
another definition in the dictionary:
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
another definition in the dictionary:
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
Kinesic_Communi
body language, communication by body movement - posture, stance, hand movements, winking, head noddi ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Marketing_Strat
the determination of a firm's objectives, the selection of its target markets, the development of an ...
another definition in the dictionary:
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Objections-any form of sales resistance offered by a buyer to a salesperson.
