another definition in the dictionary:
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Introductory_Al-see Slotting Allowance.
Diversification
a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.
see also:
Decline_Stage_
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage ...
another definition in the dictionary:
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Market_Expansio
a growth strategy in which an organisation targets existing products to new markets, market developm ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Inseparability
one of the four characteristics (with intangibility, perishability and variability) which distinguis ...
another definition in the dictionary:
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...
another definition in the dictionary:
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Casual_Product_
broad classifications of products used to describe markets in everyday terms, eg. the pet food marke ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
