another definition in the dictionary:
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.
Divest_Strategy
a planned decision to get out of a particular business or product line, to sell off.
see also:
Brand_Protectio
legislation forbidding other firms from using a company's registered brand names or brand marks with ...
another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Corporate_Patro
advertising which encourages customers to patronise the firm. See Corporate Advertising. ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Needs-innate feelings of deprivation in a person. See Wants.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
another definition in the dictionary:
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
DAGMAR_approach
an approach to measuring advertising effectiveness in which advertising objectives are turned into s ...
another definition in the dictionary:
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
