another definition in the dictionary:
Knocking_Copy-advertising copy in which one manufacturer compares a product to the product of another, under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not 'disparage identifiable products, services or advertisers in an unfair or misleading way'. See Comparison Advertising.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Divisibility
the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
see also:
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...
another definition in the dictionary:
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Black_Box_Model
a model used in the study of the buying behaviour of consumers, the model assumes that what takes pl ...
another definition in the dictionary:
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Brand_Monopoly
a circumstance in which a particular brand dominates a market. ...
another definition in the dictionary:
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
another definition in the dictionary:
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
