another definition in the dictionary:
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
see also:
Brand_Sponsor
the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, ...
another definition in the dictionary:
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Brand_Recogniti
the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but ha ...
another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Product_Line_Re
reducing the width of a product mix by decreasing the diversity of items offered across product cate ...
another definition in the dictionary:
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Distribution_Ma-see Physical Distribution Management.
Protectionism
Trade policies of governments aimed at protecting domestic industries by limiting the volume of impo ...
another definition in the dictionary:
Depth_Selling-see Problem-Solving Approach.
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
GRP
See Gross Rating Points. ...
another definition in the dictionary:
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
